We have been the chosen charity partner for Total Media’s Outreach programme since 2018. Alongside regular fundraising initiatives and training opportunities for YWF Members, our award-winning partnership has directly influenced our work and its impact in the borough.
In February 2020, we worked with them to run an art auction under the Westminster Art Collective, raising £19,000 for the YWF community, which helped establish a new local outreach programme to introduce young people to youth clubs and services.
Total Media were a key partner for our We Are Together Campaign, which collaborated with street artist STIK on work for the Piccadilly Lights. This won Best Collaborative Campaign During Covid-19 at the Drum Out Of Home Awards.
Their Behave team co-created our consultation process using a behavioural science approach to asses the impact of serious youth violence. This culminated in a report which has shaped our ongoing Helping Hands Programme.
Total Media also secured £10,000 of free advertising space on Sky’s On Demand platform to promote the Our City website and help connect families with free projects in summer 2021.
This year to mix it up we’re running the ASICS 10k in July, hoping a more accessible distance and (hopefully) guaranteed good weather gets just as many or more of us out running. We’re hoping to beat last year for fundraising too. It’s great to get to marry the challenge of a big run with being able to raise money and awareness for a cause that’s really close to our hearts. Between the team spirit in the lead-up and amazing atmosphere on the day it’s a really rewarding experience for all of us.”-Alix Troy, Office Manager and Executive Support