In early 2021, Young Westminster Foundation worked with St Andrew’s Club to develop a creative brief to help design a new approach for the branding and identity of the world’s oldest youth club.
YWF facilitated a partnership with Dragon Rouge in May 2021. Following a thorough process of research, interviews, narrative and refinement, the final new identity created by Dragon Rouge – completely pro bono – was signed off in June 2022.
The new brand identity reinvigorates how the St Andrew’s Club brand appears across all its communications, better reflecting its personality and the Club’s mission of enriching young lives.
Annette Fettes, CEO of St Andrew’s Club, said:
“We are delighted to have this strong, new modern identity, which we are gradually incorporating across all the Club’s assets. Young Westminster Foundation helped us find the right creative agency – Dragon Rouge – to meet the brief, all pro bono, for which we are truly grateful.”